Jamaica Carnival heating things up

March 14, 2017
Pietro Gramegna (left), marketing manager at Gruppo Campari representing Jamaica Carnival title sponsor J. Wray and Nephew White Overproof Rum, lymes with (from second left) Alison Hinds; Andrei Roper, brand manager at KFC Jamaica; and Julianne Lee Samuels, managing director at Jamaica Carnival at a meet and greet for Hinds recently.

Byron Lee's brainchild, Jamaica Carnival, is back on the road after a near 10-year hiatus, and the mantle has passed to his daughter, Julianne Lee Samuels.

Lee Samuels shares her late father's passion of making carnival in Jamaica inclusive and accessible to everyone, and sponsor KFC Jamaica is in full support of this resurgence.

Jamaica Carnival kick-started the season at 'Soca in da City' last Saturday, featuring Alison Hinds.

Hinds, who enjoys a big fan base in Jamaica, is also looking forward to the resurgence of Jamaica Carnival, having worked with Lee to develop the culture of carnival in Jamaica.

"Byron, may he rest in peace, he always made sure that Square One, and then in the latter years myself, as a solo artiste, were included in Jamaica Carnival every year without fail," she said, noting that he was a big fan of hers.

"So to be able to see one of his kids come and relaunch and have this resurgence of Jamaica Carnival is amazing," said Hinds.

As sponsors, KFC will be spicing things up with their Hot & Spicy T-shirt band and truck on the road.

"We are looking forward to a hot and spicy carnival this season through our partnership with Jamaica Carnival. In the past, we have had a very fruitful relationship with the brand and hope to continue this with its relaunch," said Andrei Roper, KFC brand manager.

He noted that the franchise will also be doing many carnival-related giveaways, including costume packages, on its social media pages," said Roper.

Jamaica Carnival will be culminating the season with the road march on Sunday April 23.

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