Omi booked for Irie Fashion Rave

March 17, 2017
OMI in performance.

In 2015, Jamaican international pop star OMI's smash hit 'Cheerleader' won the coveted Billboard No. 1 song of the summer, ahead of stars like Taylor Swift, Justin Bieber, Wiz Khalifa, Kendrick Lamar and Adele.

In the UK, Cheerleader topped the pop charts for four consecutive weeks, the longest reign at No.1 in the UK by a Jamaican artiste.

Fast forward to 2017 and OMI is booked to blaze the stage at the seventh staging of Irie Fashion Rave (IFR) on April 22 and 23 at Roosevelt Field Mall in New York.

OMI will become the first Jamaican/Caribbean artiste to perform at the upscale shopping mall in East Garden City, Long Island, New York one of the largest mall networks in the US and home to Bloomingdale's, Macy's, Nordstrom, and Neiman Marcus.




IFR co-producer Syntyche' Clarke, who brokered the deal, is tremendously excited about the growth of the event.

"The vision for IFR has always been to take our Caribbean culture and fashion to the world. It was for that very reason why in 2013 we took the giant step to move to the 3,000-capacity Resort World Casino in New York. Today, we are on the move again, this time to one of the largest mall's in America," she said.

On an average weekend, almost a half a million customers pass through the Roosevelt Field Mall.

"Getting an opportunity to host a major Caribbean event at this shopping mall is a big deal for Jamaica and the entire Caribbean Diaspora. Fact is when you look at international fashion or listen to mainstream music, there is no question that it is heavily influenced by our Caribbean culture. What we are doing at IFR is really accentuating and celebrating where it all came from" she shared.

Aside from the fashion and music, IFR will come alive with a variety of contemporary and traditional Caribbean dishes that will be on display.

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