Chronixx featured in Adidas short film
Reggae artiste Chronixx was recently recruited as the subject of a short film by SHOWstudio, the home of fashion film.
Celebrating the launch of the spring-summer adidas Originals x SPEZIAL collection 2017, filmmakers Nick Griffiths and &SON produced a film with music composed by Matthieu Bost and Jeremie Dessus and narrated by Chronixx.
The scenes of the film captures a range of idiosyncratic Jamaican images. From treetops with a mountainous background, to small studio spaces and large speaker boxes stacked in a yard to a boat afloat in the ocean. The reggae revivalist is captured on wooden balconies on hilltops and standing before waterfalls wearing adidas trainers, tracksuits, sweats, and windbreakers.
"Roots and culture is what connects us to creation and the Creator," Chronixx said in the first moments of the film.
Composers of the soundtrack, Matthieu Bost and Jeremie Dessus, otherwise known as Bost & Bim, are a French dancehall reggae production duo that has worked with other
reggae artistes like Capleton, Sizzla, Gentleman and Admiral T. Bost, and Bim wrote two tracks on the Grammy-winning album Strictly Roots by Morgan Heritage.
Established in November 2000, SHOWstudio, founded and directed by Nick Knight, pioneered fashion film and is now recognised as the leading force behind the medium. SHOWstudio broadcasts live from catwalk shows and fashion shoots, and opens up the studios of designers and artists. SHOWstudio collaborates with influential and acclaimed figures of contemporary fashion, including John Galliano, Kate Moss, Rick Owens, Comme des GarÁons and Alexander McQueen. SHOWstudio has also worked with pop culture icons and creatives from the world of art, music, and film, including Bjork, Brad Pitt, and Lady Gaga.