Deep Jahi promises to 'run the place'
Recording artiste Deep Jahi says he is holding firm to his moral code while traversing a musical journey that is keen on highlighting negativity and hype over good music.
The former Magnum king says he will get his chance to "run the place," but it will happen because he is a good artiste and not because of some lewd act or content he performs.
"Oftentimes I am sidelined to make way for the artistes them that build them ting around mix up. It has been a frustrating process, especially when I go in the streets and get great feedback from the fans who follow my music via social media and mixtapes," said Deep Jahi.
But according to his new publicist, Karl Durrant, the artiste is suffering from the harsh realities.
"In a perfect industry, he would already be a mainstream star. However, this is Jamaica, where you can score a number one with an off-key off-beat track once your money is right and or gain massive media presence by doing extreme acts. Deep Jahi is a much better artiste than most of those who are being hyped up presently," Durrant said.
Deep Jahi, who is billed for Reggae Sumfest 2017, says he plans to build on the success of previous singles such as Life Goes On and Greatness in addition to the street buzz around new releases such as Money Hunny, and Much Less, which features Jahmiel.
He is busy in studio recording for various established producers while gearing up for Reggae Sumfest.