Top DJs for Strictly Addi

June 09, 2017
Vybz Kartel
JEM's director of communications, IB Konteh.

With only two weeks to go, anticipation has been building for what's billed as one of the summers hottest events, Strictly Addi: Addi Cooler Vybz.

Slated for Saturday, June 24 at the Sugarman's Beach Club in Portmore, St Catherine, Strictly Addi is now a cooler fÍte, and organisers of the event, Jamrock Entertainment Management (JEM), are insisting that this theme mixed with top DJs will make the party a big hit.

JEM's director of communications, IB Konteh, is excited about the prospect of having a line-up that includes the likes of Chromatic Live, ZJ Johnny Kool, ZJ Chrome and Laing the DJ.

"We always choose our DJ line very carefully," Konteh shared. "We feel it is important to get the right balance, especially for a themed event such as this. We have knowledgeable DJs who are well equipped for every era of Vybz Kartel music. So whether you want to hear 'black Addi' or 'white Addi', grab your friends and your coolers and come to Sugarman's Beach on June 24," Konteh said.

Now at its fourth staging, the event, an ode to the artistry of the incarcerated star who many believe is the greatest dancehall wordsmith of the modern era has gotten rave reviews, and JEM's director of promotions, Marc Hines, believes that is due to the great respect for Kartel's music.

"I believe people wait with great anticipation for a new Kartel song, and so it comes as no surprise when we see so many people turn up to celebrate his music with us. Now, they can do it with the comfort of their own coolers at their feet. It is going to be a great event," Hines said.

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