Festival fashion vibes added to Jamaica 55

June 21, 2017
Jamaica 55 Festival fashion for the women from Carby's Souvenir Discount Centre.
A model shows of Shades of Africa by Tanya Cameron, an example of festival fashion for men this Independence season.

As the nation gets into the full swing for Jamaica Independence Festival, the celebratory events planned for Jamaica 55 by the Jamaica Cultural Development Commission (JCDC), Jamaicans at home and abroad are asked to 'Wear Di Vibes ... It's Jamaica 55', which is the festival fashion theme for 2017.

"This year's festival fashion theme surrounds the vibrancy, resilience, strength and creativity of the Jamaican people through the colours black, emerald, gold and red," said Stephen Davidson, director of marketing and public relations at the JCDC.

He noted Jamaicans love to show their creativity through fashion, and 'dress up' every Independence season with pride.

"So this year, we hope to see persons at home and across the diaspora in their vibes colours, celebrating in real Jamaica 55 style to bring the spirit of the festival season alive," he said.

Davidson further stated that each of the selected colours brought with it its own Jamaican vibes and meaning.

"Black is resilient, strong and proud, while emerald represents our nurturing nature, natural beauty and the groundedness of the Jamaican people. Gold speaks to our successes and the fact that we are winners and champions of the world, while red speaks of our creativity, our 'nuff and plenty' nature and our liveliness as a people," Davidson said.

Apparel companies are encouraged to stock up on material to support the fashion theme and to meet the demand of the public.

Fashion designers, store owners and dressmakers are also encouraged to get involved in this year's fashion theme.

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