Pepsi Refresh Tour to heat up summer

July 05, 2017
The sensational Nikki Z stuns in blue at the Pepsi Refresh Tour Launch held recently at Reggae Mill Bar.
Elizabeth Swaby (centre), Pepsi brand manager, is joined by sister duo of Sue-Ann Gordon (left) and Shamieka Gordon.
Celebs (from left) Agent Sasco, Nikki Z, Christopher Martin and Denyque lyme at the launch of the Pepsi Refresh Tour earlier this year.
Pepsi executives fully represented the brand at the launch. Hanging out are (from left) Ricardo Skyers, trade marketing manager; Cornelia Nathan, non-carbonated beverages brand manager; Elizabeth Swaby, Pepsi brand manager; Quran Grant, commercial analyst; and Alyssa Moo Young, special accounts manager.

Music fans can expect a sizzling summer season as Pepsi-Cola Jamaica makes an epic splash with the return of the Pepsi Refresh Tour, the ultimate music event.
Now in its third year, Pepsi will again embark on an eight-week campaign which includes a massive concert on Saturday, August 26 at Pepsi 214 (214 Spanish Town Road).

There will also be a series of high energy pop-up events in major towns across the island and giveaways to premium music events.

Pepsi has enlisted major dancehall acts Aidonia, Agent Sasco, Christopher Martin, Ding Dong and Ikaya for the concert. 

Fans will party non-stop to the beat of sound system Ruff Cut, and engaged all-night by MC Nikki Z.

“Summer is one of the most anticipated times of the year and we are confident that our Pepsi Refresh Tour will play a dynamic role in delivering an epic, memorable and exciting music experience to make the season unforgettable for our consumers,” said Mitchell Watson, marketing manager, Pepsi-Cola Jamaica.

Fans can redeem tickets to the concert by purchasing four 20oz Pepsi bottles from select wholesales and supermarkets islandwide, as well as through social media giveaways.

Consumers will also get a taste of the concert with pop-up road tours, complete with performances from emerging artistes, energetic dancers, spot prizes, and other promotional activities.

The pop-up tour events will kick off in Half Way Tree on Friday before moving on to other popular areas including Sam Sharpe Square on July 21, Rick’s Cafe on July 27 and Spanish Town, August 19. The last stop will be downtown Kingston on August 25.

Lucky patrons at the pop-up concerts will also be given the opportunity to win tickets to Reggae Sumfest and Dream Weekend — both of which Pepsi-Cola Jamaica has sponsored — by participating in on-the-ground promotional activities.

“This is our way of rewarding fans for the relentless love and support we receive every time they pop open a bottle of Pepsi,” said Watson. 

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