J'can artiste Eshconinco rising in Latin America
Jamaican dancehall artiste Eshconinco has garnered the attention of Universal Records Latin America, to which he is now officially signed and has new material ready to be released internationally.
Eshconinco credits social media for his first hit Visa in Latin American countries after he posted the song on various platforms and got feedback from Spanish-speaking countries.
"I recorded Visa here in Jamaica and surprisingly I started seeing on social media how my song was being played a lot in Panama, Costa Rica and other Latin countries. I started making connections with producers in Panama and my music started to travel more that is when I received a call from my current manager. We came up with a plan, executed it and we are now working non-stop" Eshconinco said.
Ignored in Jamaica
So far Eshconinco has performed in Panama, Colombia, Chile and Costa Rica, but is looking forward to expanding his performance base through the Universal Records contract.
He is excited that his material, virtually ignored in Jamaica, has garnered him an international record deal, an opportunity not afforded to many.
"I can say my hard work and sacrifice was worth it all. It means a lot to me that I have been signed to the label. I still intend to continue working hard as hard work and dedication has its rewards," Eshconinco added.
The young artiste is not upset however that the international community has gravitated to his music faster than his own island, and believes everything works the way it should.
"I know that there are many talented artistes in Jamaica and djs and selectors find it hard sometimes to choose which artiste to feature. With this international recognition I anticipate that they will give my material the attention it has always deserved" Eshconinco mused
Eshconinco is currently in Spain for a first ever performance in Barcelona on July 15 and will return to Jamaica for the release of the Hold Me single on July 20.