Shenseea and son star in new ad

Fast-rising female dancehall artiste Shenseea has again been given the nod by telecommunications firm FLOW. The talented singer, dancer and emerging actor is featured along with her two year-old son, Rajeiro, in the company's 'Where the Magic Happens' Christmas campaign which debuted on Monday.

Throughout the commercial, Shenseea, whose real name is Chinsea Lee, is seen interacting with friends and family, while trying to juggle her business commitments.

The deejay is also the featured singer for the jingle associated with the campaign.

Lee said that she is very pleased with the outcome of the commercial.

"This one is very special to me for two reasons first, because it is the first time I am appearing onscreen with my heartbeat, my darling son, Rajeiro, and also because I love the Christmas season, and I was happy to get an opportunity to show off my talent in another kind of way," she shared.

Rajeiro also got a thumbs up from FLOW who shared that "he was a pleasure to have on set. It was also important for us to showcase the more family-

oriented side of Shenseea in a way we know our customers will connect with," said Carlo Redwood, VP of marketing at FLOW.

EXPRESSING GRATITUDE

For its 2017 Christmas campaign, FLOW has "shifted the focus of its Christmas approach from big prizes to simply expressing gratitude to its valued customers across the length and breadth of the Jamaica. In FLOW stores, customers will feel the "magic of Christmas" through a number of discounts, specials and other surprises," added Redwood.

Three major roadshows are also planned for the season.

This is the second campaign partnership for Shenseea with FLOW this year. She also stars in FLOW's FLOW Lyf mobile data campaign, which was awarded by the regional Advertising Agencies Association at the annual Addy Awards.