Portmore communities to get a taste of rum festival
The promoters of the five-year old South Coast Rum Festival have announced that the cultural event is being moved to Portmore, St Catherine.
The showcase of rums, food and music is to take place at the Edgewater roundabout on Saturday, August 4, adding to the activities that celebrate the Independence weekend.
In explaining the move from the usual locations in Clarendon and St Elizabeth, Stephanie Elliot of Compass Communications told THE WEEKEND STAR that it needs a different push and pull.
"After much research, it was decided that for this year's staging, an area with much diversity was needed. We have not managed to settle on any one location for the festival just yet. Portmore, which is a coastal town in southern Jamaica, is fitting," said Elliot.
She said the move does not affect the brand as it remains in another one of the island's south coast communities.
The Jamaica Tourist Board is once again supporting it and like the idea of using multiple locations. The festival is to feature a number of rum brands that also represent brand Jamaica.
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"We could entertain the proposal of using a single brand of rum, but that is up to a rum company and the kind of sponsorship arrangements they would like to enter into with us," she said. "Nonetheless, the true purpose is to celebrate local rums in its cultural context to showcase the variety of rums."
In addition to the 'Rum Village' set-up and large entertainment package, patrons would be able to participate in a domino competition and sample local cuisine from various food vendors.
While the use of authentic rums is the main ingredient to the execution of the festival, it has also given birth to a dancehall competition targeting dance groups to perform for a chance to win a trip to Europe.
This summer, United States-based reggae artiste IAmStylezMusic, whose album Back To My Roots topped the BBillboard charts last August, and who is known for his 2013 collaboration with Ding Dong and Jr Pinchers, Rave All Night is billed to perform at the event.
Another rising deejay representing Jamaica's reggae and dancehall culture overseas, Dilly Chris, is also listed as one of the performers for the stage show segment of the festival.