Exciting half-time package promised for CPL
For this year, the Caribbean Premier League (CPL) T20 entertainment package will move away from performances during the half-time segment and towards more fan interaction.
DJ Sanjay, Fame 95 FM's Franco and first-time CPL party stand host Marlon Musique are all expected to bring excitement to the event at Sabina Park on August 14 and 15.
According to Shantell Hill, marketing manager and director of Jamaica Tallawahs Cricket Foundation, CPL is continuously evolving to include different elements of entertainment.
"Cricket is often described as a dying sport, and the CPL T20 games have breathed new life into the sport. The various activities have been able to pull more youth and the young at heart to either watch it or attend the actual matches," said Hill.
Hill reported that approximately 11.4 million viewers were tuned in to the CPL T20 matches last year, which she believes is owed to the artistes' performances and overall entertainment package.
But it certainly isn't all music. While there have been standout performances by Sizzla, Bugle and Ding Dong, other acts include stilt walkers, fire-breathers, drummers, carnival dancers and the hand-picked CPL cheerleaders.
This year, patrons will have the opportunity to win more prizes and even get out on the field to interact with the players for 'bat-and-bowl' activities. Historically, the CPL T20 games have awarded individuals that have caught balls with their bare hands.
"Since T20 is a faster game, and with half-time reduced, there is not much space for artistes to perform a set that will be satisfying for the audience, but sponsors like Foska Oats, El Dorado Rum, Carib Beer as well as Sunshine Snacks and NestlE have plans to engage patrons similarly," she said.
However, Hill revealed that there might be a surprise entertainer. She added that Andre 'Dre Russ' Russell, who is known as an all-rounder in the sport, has expressed an interest in doing a remix to Jamaica Tallawahs' theme song, Tallawah Dreamers by D'Yani, which might arouse a performance with the two.
Meanwhile, Marlon Musique told The WEEKEND STAR that the midweek match and party stand will be filled with energy.
"It is a midweek stress release, although it starts fairly early on a day where persons may have work," he said.
He continued: "The disc jockeys will be pumping music throughout Sabina Park that hints that the show is on, so the crowd will be able to have fun while taking in the matches, which is the goal. Nothing has been lost in that regard."