Connecticut reggae artiste talks ‘People’
London-based label Rasta Camp has teamed up with Kareem Brivett, commonly known as Fats, to release his debut single titled People. Earlier this year, the label shared that it was intent on utilising creative skills and patriotic fire to inspire a generation through music.
Fats, who was born in Stamford, Connecticut, to Jamaican parents, told The STAR that his main inspiration for the single came out of his many trips to the island.
"I could see the parallel relationship between where I lived in the US and Ja, I wanted to make a song that represented the comparisons that I saw," said Fats.
Describing his musical offering, Fats said: "It is about my own awareness of the struggles of people everywhere. I hope that those who listen to my music can gain knowledge from my own experiences and apply to their lives."
The artiste's interests in music did not always include reggae and dancehall. He was actively involved in his church as a choir member and drummer.
Now his catalogue includes an eclectic mix of dancehall, reggae, hip hop and R&B. He recently gained the attention of the late night talk show series, The Untitled Action Bronson Show, which is hosted by the American rapper Action Bronson. On the show, Fats shared the spotlight with comedian/actor Faizon Love, known popularly for his character Big Worm in the movie, Friday.
"The overall experience was very positive and inspiring to be a part of a show that was produced on such a high level. I have a love for cooking and music and this show marries the two well," he said.
He has cleared a path for himself but Fats, in no rush to flood the market with his music, is determined to create a musical project with a positive vision that will remain embedded in the minds of his listeners.
"A lack of exposure, marketing and promotion could be reasons why the music video for People hasn't seen more views (having only received 24,000 to date)," he said. "I'm taking the time to release more songs that familiarises the people with me."
The single was recorded on the Tornado riddim and released in March, along with a music video, which includes scenes shot throughout inner communities in Kingston and St Andrew.