Canada-based reggae artiste launches safe sex campaign

Toronto-based recording artiste Denny to the Fray is promoting a safe-sex campaign with a 20-second ad detailing how to prevent contracting various STIs and encouraging people to know their sexual-health status.

The intent is to have the commercial aired on all local television stations in Jamaica, blogs, social media, and other avenues to help educated everyone.

Denny to the Fray and his record label, Frayland Records have made a $10-million pledge to campaign for safe sex and STI prevention over the next 10 years.

"The campaign officially started in 2016 with the release of the safe-sex song and official video in April of that year. The move was hailed as nation-building, timeless, and uplifting positive messages of safer sex in the urban community," Denny said.

"The campaign continued in 2017 with the safe-sex promotional tour, with shows in major cities like Kingston, Jamaica, and Chicago. The 2018 edition kicks off with the official public-service announcement a 20-second short ad that touches on key points on prevention, getting tested for STIs, HIV, and knowing your status."