Tommy Lee Sparta signs new management deal
Popular dancehall artiste Tommy Lee Sparta has signed a new management deal with Boss Lady Muzik, a record label based in Los Angeles and Jamaica.
In a release sent to THE STAR, the artiste said that the change comes because of the interest the new label has been showing in him, and he believes that they have the ability to take his career to the next level.
"The energy is very different with Boss Lady Muzik. They have a different passion for the music," he said. "They show a lot of interest in me, and I really like the level of energy and effort they put towards Tommy Lee Sparta.
I love their guidance, and it's a pleasure to be working with them. It's a good look. 2019 look out."
The exclusive artiste management deal with Boss Lady Muzik will see the entertainer receiving management representation for all his music-related affairs, including direct oversight of his branding, songwriting, performances and publishing. As his new management team, Boss Lady Muzik also handles all booking interests and aims to leverage merchandise opportunities for the 'Sparta Boss'.
Nicole Taban, the president and CEO of Boss Lady Muzik, is pleased with the newly formed partnership, and she is looking forward to working with Tommy Lee.
"We have always admired Tommy Lee Sparta's unique approach to writing and performing. Tommy Lee Sparta is one of those very unique artistes who continuously evolves to stay ahead of this ever-changing world of music. He is socially conscious and aware of many current issues that affect today's society. We are very thrilled to have him join our team as a managed artiste," she said in the press release.
"Boss Lady Muzik is committed to providing the management support and creative planning Tommy Lee Sparta requires to go to the next stage of exponential impact with his music. There are many plans in the development process for Tommy Lee Sparta in 2019. His level of excitement for what the future will bring provides us with even more assurance that he is ready for the next chapter of his successful music career."
Listed by YouTube as one of the top 10 dancehall artistes of 2018, Tommy Lee Sparta is hoping to continue making strides in the industry this year. He has already started off 2019 with a bang, as his new music video, Bad Man Links, is currently trending on the local YouTube charts.