Ginjah calls for social responsibility in the music industry

With over 130 murders committed since the start of the year, reggae singer Ginjah is calling on his fellow entertainers to be more mindful about the messages they are promoting in their music.

"I'm wondering what some of my colleagues in this music industry are really thinking about when they record certain types of songs. I don't understand how any artiste in their right mind could go in the studio and sing songs that are promoting violence and murder. There's too much slackness and immorality in the music right now. It's like some of these artistes don't realise that they are influencing the youths to become gunmen, thieves and porn stars," said Ginjah.

The singer, who's known as the 'reggae soulman', says that entertainers and other persons within the music industry need to do better.

use our influence

"It's time for artistes, producers and other industry personnel to start practising social responsibility. We are more influential than the politicians and the Church. We are the ones the youths are listening to. Therefore, we must use our influence to impact the minds of the youths positively. Instead of leading them astray, let's uplift their minds with positive messages and guide them in the right direction," he said.

Ginjah is currently enjoying a huge buzz with his new single, titled Don't Let Go. It was produced by Natures Way Entertainment.

"This is the first time that I've recorded a love song and I am very happy about the feedback that it's getting. It's one of the most-played songs in Jamaica right now. This goes to show that you don't have to sing songs that are promoting violence or immorality to hit," he said.