Ambiance not afraid to show emotion

Whenever dancehall artiste Ambiance does a live performance of his popular song, Cry, he is overcome by emotion. He began writing the song when he lost his grandfather in 2018.

"I still have a hard time singing or listening to the song without feeling like I've just lost someone. Now, whenever I perform the song or listen to it when I'm alone, it brings back all that pain of friends and family that I have lost, so it is not easy to control," Ambiance said.

The song was released on March 18, jointly produced by Gubel's Music, Genesiz Records and Russell Records labels.

The artiste, whose real name is Alroy Jovaune Campbell, said he chose the name Ambiance because it represents the type of music that he wants to do.

"I want to do music that changes the mood of a person and place," said the up-and-coming entertainer, who grew up in Thompson Town, Clarendon.

Ambiance has performed at numerous community events, building his reputation one stage show at a time. He inked a recording and booking deal with Gubel's Music in November 2021 and since then, the team has worked towards getting that big break.