Producer banking on young talent

Music producer Shamar Allen is determined to make his Unruly Star Music imprint a household name in dancehall music.

The Clarendon-born producer, who lists veteran producers Dave Kelly and Not Nice among the people in the music business who have inspired him, believes he can achieve success by working with new artistes.

"Without a consistent flow of new talent coming to the forefront of the music business, the music industry will stagnate and die. That's why I've created this label to work with new artistes and bring them to the forefront of the music business," said Allen.

He is currently working with several up-and-coming artistes, including Mikki Ras, Ozi Hillrock, Sick1, Jac Saavige and Jailah, all of whom he believes have the potential to make it big in the music business.

"I've been producing and releasing songs with them since 2020, and the feedback has been very good," he said. Allen also believes that collaborating with other producers will help him to achieve his goals.

Allen is currently promoting two new projects, a single done by Sick1, titled Third Eye, and the video for Ozi Hillrock's single, titled Freestyle.