Insideeus achieves one million YouTube subscribers
Having officially collected his gold plaque, dancehall artiste Insideeus is now among the ranks of Jamaican entertainers, including Spice, Masika, Alkaline, Vybz Kartel and Shenseea, to have amassed more than one million subscribers on YouTube.
With no big budget, fancy public relations or massive management team, the Guard Up deejay is grateful for his fans that helped him achieve the milestone.
"I am feeling elated. Anyone in my position would be happy because that is a milestone achievement in my musical career, and I can maybe come up with a handful of my fellow entertainers that have reached thus far in terms of having a million subscribers on their YouTube platform. You cannot buy these subscribers. If that were the case, then everybody would have," he shared with THE WEEKEND STAR.
Insideeus has been in the music business since 2014, but it was not until 2018 that he had a breakthrough with the track Ecstasy which was a major hit overseas.
"I was basically experimenting with that song in terms of it being one of my first raunchy songs. A few years ago, I started hearing about the whole pill thing and people taking Ecstasy and I was like why not do a song about that since it is out in the world? It started to stream in foreign countries, especially in a lot of places that don't even speak English," he said.
Admitting that he has no personal experience with the drug, Insideeus explained that a working strategy for him has been to do songs around controversial topics as he deduced that people are more receptive to them. That was the case for his 2020 track Guard Up that trended locally and allowed him to make a splash on the Jamaican dancehall scene.
With YouTube being his most consistent stream of income, the artiste is focusing his energies on rebranding to ensure his videos meet all the necessary guidelines. He is currently aiming to release four new videos.
Insideeus, who is also known for tracks such as Psycho Bunny and Despicable Wine told THE WEEKEND STAR that he is always making moves that often go unnoticed, but he is continuing to push himself to make his dreams a reality.
"Everyone actually has me as the one that brought science and obeah into dancehall and things have really and truly not changed; everybody still singing how them ring full of obeah. I have pretty much stamped my legacy. I am just not highlighted because as I said, I am not working with their favourite artiste, nor do I have a big management team that would highlight these things. Now it is all about creating other hit songs, flying to some places I have never flown to before, and still help other entertainers," he said.