BZR Weekend gears up for epic show

The countdown is on for what is shaping up to be one of Jamaica’s biggest entertainment events of 2026, with Cardi B, Keyshia Cole and Spice set to headline the highly anticipated BZR Weekend during Heroes Weekend.

With just weeks to go before the four-day entertainment extravaganza, organisers say excitement is building for a festival packed with international stars, Jamaican talent, beach parties, and stadium-size performances. Adding to the momentum, Campari Red Passion has signed on as the event’s title partner, while Magnum and Courvoisier have joined as associate sponsors.

The marquee attraction will unfold on Sunday, October 18 when Grammy Award-winning rap superstar Cardi B and Grammy-nominated R&B singer Keyshia Cole take over the National Stadium stage for what is expected to be a blockbuster night of music and entertainment.

Adding a strong local flavour to the production will be the Queen of Dancehall, Spice, who is set to host the show. Organisers have also teased surprise appearances and performances that remain under wraps.

“Campari is about passion, confidence, connection and creating moments that people remember, and BZR Weekend embodies that spirit,” said Dominic Bell, communications manager for Campari.

“As title partner, we are excited to lead on what promises to be an extraordinary weekend for Jamaica. From the music and entertainment, Cardi B, Keyshia Cole, plus many more, to the patrons, Campari consumers and just the energy that will be inside of the National Stadium shows that this is exactly the kind of platform where Campari Red Passion belongs.”

The festivities begin on Friday, October 16, with Yaad Ting, which will officially launch the Heroes Weekend celebrations.

The energy then shifts to the coast on Saturday, October 17, for Tidal Rave Beach Party, setting the stage for Sunday’s headline concert.

The weekend culminates with Cardi B and Friends Live at the National Stadium, where thousands of fans are expected to witness one of the year’s most anticipated performances. With additional acts yet to be revealed, organisers believe the event has all the ingredients to become a defining entertainment moment.

The celebration will then conclude on Monday, October 19 with the WYFL Edition party.

Bell said Campari’s involvement goes beyond simply lending its name to the event.

“We want consumers to experience Campari in a way that feels exciting, authentic and unforgettable. We’re bringing the brand to the heart of the action and creating moments throughout the weekend that allow people to connect, celebrate and enjoy the passion that Campari represents,” he said.