Gov't promoting Port Antonio more
Minister of Tourism Edmund Bartlett says increased focus is being placed on Port Antonio.
He noted that the ministry has been pushing Port Antonio in the marketplace and the response has been very encouraging.
"We are very big on Port Antonio and its high-end potential," Bartlett said. "If we go back to the 1960s, where it used to be the happy hunting ground of the Hollywood high rollers, Port Antonio has always had that charm and mystique that you will not find anywhere else."
Bartlett pointed out that Port Antonio has some of the finest natural attractions in the country and is tailor-made for European visitors, who are usually in Jamaica for long vacations.
Bartlett cited the Nonsuch Caves, Somerset and Reach falls, Boston Jerk Centre, and the Blue Lagoon as some of the attractions that the destination management companies find very appealing.
Bartlett said that high on the agenda in 2017 will be the staging of a coffee festival in the Buff Bay valley.
"Our Blue Mountain coffee is the best in the world," he noted. "It is now an international brand that is popular with coffee drinkers worldwide and could be a huge pull factor for Jamaica on a whole."
Bartlett said Port Antonio also stands to benefit tremendously from the planned expansion to the Ian Fleming International Airport in Boscobel, St Mary.
He added that the cruise business is also set to pick up in Port Antonio, noting that there are plans to get the smaller boutique vessels into the resort town on a more regular basis.