Flow marks 50 days until Rio Olympics


June 17, 2016
Jaheel Hyde

The magic will begin in just under 50 days from now, and Flow is all set to deliver the most comprehensive coverage of the Olympic Games the people of the region have ever seen. As the 'official Broadcast Partner of Rio 2016 Olympic Games,' Flow is the only provider to offer a high-definition, multichannel, multi-platform Olympic experience to the more than seven million people across its 15 Caribbean markets.

Beginning on August 5, sports fans can catch the live Olympic programming on Flow that on average, will run from 8 a.m. to 8 p.m. ET until the Games wrap up on August 21.

grand celebration

In Jamaica, Flow will kick-off a seven week countdown to the Games today with a grand celebration in Half-Way Tree, which then gives way to an islandwide tour.

"We are excited to now be within the 50-day countdown to the Rio 2016 Olympic Games," said John Reid, chief executive officer of Cable and Wireless.

"As the official telecom partner to the Caribbean Association of National Olympics Committees (CANOC), we will deliver the highest-quality HD broadcast of the Games across multiple platforms, enabling our customers to view the games not only on TV, but on their mobile devices, so they can catch the magic of the games whenever and wherever they want."

As the countdown continues and the excitement builds, Flow will roll out a series of Olympics consumer promotions.

Flow has already launched a regional "text-to-win" competition, giving customers from across the rest of the region the chance to win the "Ultimate Rio 2016 Olympic Games Tour."

Six lucky winners will be recipients of the Gold Tour Package, which includes tickets for two to the men's and women's 100 metre finals, among other Olympic events, plus guided tours of Rio de Janeiro.

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