Bono calls on celebrities to help AIDS fight
NEW YORK (AP):
It's amazing what $10 can do. Bono, the U2 lead singer, is giving persons a chance to drink tea with him and Julia Roberts, enjoy a private concert from U2 or party in Las Vegas with 'Magic Mike' star Channing Tatum if they donate $10 to his charity called (RED), which raises funds to fight AIDS
The campaign dubbed (RED) SHOPATHAN, is in its second year, and was launched yesterday, one week before World AIDS Day, on December 1.
"It is a battle now for funding. We have to keep this stuff in the news or literally those people don't get the drugs. It's that simple," Bono said in an interview with The Associated Press last week.
"This is a really hopeful campaign and we try to be playful, we try not to bring anyone down, but actually the politics behind it is very serious. And the money we raise will keep people alive," Bono said.
This year marks (RED)'s 10-year anniversary, which Bono said has raised more than $360 million and impacted 70 million people through HIV testing, prevention, counselling, and other services.