Red Stripe, Sumfest renew partnership

Red Stripe and Reggae Sumfest have renewed their partnership with a three-year global sponsorship deal which will provide a platform to further promote indigenous talent and deliver solid entertainment to reggae music fans across the globe.

Reggae Sumfest will launch in New York and Miami in April with a special promotion that will send 50 lucky Red Stripe lovers from the US market to the weeklong festival in Montego Bay.

Blandine Jean-Paul Reid, Red Stripe's head of marketing and innovation, believes the US promotion will create excitement among consumers there.

Truly Jamaican

"It comes against the background of the repatriation of US volumes to Jamaica last year September. After four years, production of US exports returned to Jamaica, boosting the authenticity of the brew as a truly Jamaican product," said Jean-Paul Reid.

Josef Bogdanovich, managing director of DSE (Downsound Entertainment), is anticipating even more growth for Sumfest with the Red Stripe partnership.

"We continue to strengthen the Reggae Sumfest brand with a strong focus on expanding the reach of the festival to fans across the world. This partnership will allow us to re-engage the markets and re-establish Jamaica as the location where authentic reggae music grows and flourishes," he explained.

The fun will kick off on Sunday, July 16 with a Beach Party and move into the Sumfest Sunset Yacht Party on Monday, July 17.

The staple All-White Party at Pier One happens on Tuesday, July 18, followed by Sumfest Blitz the following day.

On Thursday, July 20, Pier One will play host to the exciting Sumfest Heavyweight Clash. The festival culminates at Catherine Hall with a two-day concert, Friday, July 21 and Saturday, July 22.