DJ Sunshine pleased with turnout at New Rules

March 30, 2017
Alkaline performing during the closing of Magnum New Rules earlier this year.
DJ Sunshine
This fence was broken down following a stampede at Magnum New Rules.

Alkaline's 'Champion Boy' producer, DJ Sunshine, is expressing joy at the huge turnout of Alkaline's New Rules Concert which pulled over 20,000 patrons to the National Stadium car park over the weekend.

According to Sunshine, who also played host, the show's success is testimony that hard work and dedication pay off.

"It was a phenomenal show, I expected it to be huge, but not that big, so much so that people were even on the stage. I had to stop and allow the moment to soak in before I spoke onstage. It goes to show that no matter how people fight you, the bigger you can become. I am proud of him because through everything, he has remained focused, and for his age, I am very proud of him," she said.




The producer also said she was too busy appreciating the positives to notice the negative coverage that followed in the media.

"I didn't see most of the coverage. I was not really interested in that ... I saw what I saw, and it was all positive. For an artiste to be able to draw such a crowd, a young act, at that, to me, is the bigger story. At end of the day, no matter what you do, people will always find something negative to say," she said.

Alkaline's manager, Keerena Beckford, usually in a defensive mood when contacted by THE STAR, was in high spirits.

She revealed that the number of tickets sold is currently at 20,000 and counting.

"We were looking for 10,000 to 15,000 patrons. So it's a win for us because we are still yet to know how many patrons turned out. What I can tell you is that we have already crossed the 20,000 mark," she said while commending sponsor Magnum and the patrons.

She also slammed the press for the negative coverage, highlighting that glitches are inevitable anywhere large groups of persons are gathered.

"Even at political party gatherings you have stampede and those things. But once it's dancehall, it's always a problem because they don't want to defend dancehall," she said.

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