Skimpy start to Sumfest 25 - Airbrush, paper bikinis, wet T-shirt contest at opening party
Red Stripe Reggae Sumfest is going into new, risque territory with an 'Adult Playground' beach party on Sunday, July 16, to start the festivalís 25th staging.
String bikini models on stage, a wet T-shirt contest, bikini-clad women delivering bottles to cabanas and women in bikinis will be part of the action at Tropical Bliss Beach, Kent Avenue, Montego Bay. The airbrush and paper bikinit wearing women will be going through the party with backpacks, giving free alcohol shots.
An advertisement on the festival's website promises 'outrageous contests and prizes'. Yanique, the Curvy Diva, will be part of the action at the party.
A representative of DownSound Entertainment, which is running the festival for the second consecutive year, said that the changed opening strategy - including a new venue - is aimed at pulling a larger local audience.
"This year, we decided to change it up. We changed the location," Karla Jankee said. Previously, it was held at the Agua Sol Beach on Gloucester Avenue, along Montego Bayís famed Hip Strip. The organisers found that there was a high tourist turnout, but not as many Montegonians would attend and patrons would not come in from Kingston and other population centres.
"This year, we are trying to get them out, to come to early activities," Jankee, the executive assistant to the CEO, Joe Bogdanovich, said.
"We are hoping to set the tone for the week with high-energy activities."
After the beach party on Monday, July 17, the festival continues with Sumfest@Sunset, then there is the All-White Party."