J'can acts use international sound to 'buss' abroad

November 08, 2017
Third World Don

There is a subset of young Jamaican artistes who deviate from the expectations of local music production, catching the attention of international consumers and producers.

Along with the popularity of the 'reggae revival', other music forms are beginning to gain attention internationally.

Though Jamaica is primarily recognised for reggae and dancehall in the contemporary space, international consumers are buying into these young artistes' 'genre ambiguity'.

For example, Tessellated, a young Jamaican musician who shares time between Kingston and Los Angeles, recently released Pine & Ginger, a single with fellow Jamaican Amindi K Fro$t and Valleyz.

The dancehall-pop song was launched on Highsnobiety.com, a popular daily online style, music and lifestyle magazine.

Jamaican rapper and producer Third World Don was recently signed to Capitol Records, and has been steadily releasing trap and rap singles.

Internationally acclaimed dancehall artiste Charly Black, riding high with Gyal Yuh A Party Animal, for which he did a remix with Luis Fonsi of Despacito fame, was invited to perform at Jay-Z's Tidal X: Brooklyn concert last month.

Equiknoxx Music was invited to Amsterdam last month, for the first time, to perform at a Red Bull-organised event.

Bobby Blackbird of Equiknoxx Music suggested that the framework of the music industry has changed from where producers used to make money from juggling rhythms, and the next generation has noticed.

"Music doesn't work like that anymore, because the structure is no longer there. We took a different approach, not strictly financial, but still very experimental," he said.

Shanique Marie, also of Equiknoxx Music, cited globalisation.

"The era we are in now, with globalisation and the rise in technology, we share information and receive information. It's inevitable that we take from them and they take from us. It's exchange, sharing."

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