Lvna is UIM’s ‘first lady’
When Kingston-based singer Lvna speaks about music, she describes it as a relationship that constantly tests her devotion, which proves true based on her experiences.
From neglecting a career in the sciences, being unable to walk for months after a car accident, to being a mother to her 18-month-old son, Lvna said she almost believed the universe did not want her to be an artiste.
In a celestial plot twist, the 25-year-old stands as the ‘first lady’ of UIM Records and already has new music out, like her hybrid number No Quickie.
“When you love something, stuff will happen to determine if you are built for this cause. When you get your big break, things are always gonna keep happening to test your faith and love, like in a relationship,” she told THE STAR. “Music tests my love all the time but I just look at it like this – if I can’t manage this, maybe I should be a doctor and call it a day. If you want to do something, there is nothing or no one that can stop you but you.”
Lvna has been honing her recording and performing crafts with the label for two years. UIM Records, spearheaded by producer Andrew ‘Anju Blaxx’ Myrie, has built an enviable catalogue of hit singles for more than a decade, including Bugle’s No Compatible, Buss a Blank by Tommy Lee Sparta, and Way Up and Addicted by Popcaan.
Lvna has brought a wide-ranging sound to the label, linking genres like R & B, EDM, hip hop and dancehall in her music.
“Andrew has expressed that he has gone into new territories with me because my songs are not what he is necessarily known for or what people expect him to do, so he is going on a new journey taking on an artiste like me,” she said. “People will look from the outside and say, ‘You link up with Anju so you good’, but that does not mean me a go ‘buss’. There’s still a lot of work to be done and I’m happy to be able to write how I want to write and not feel limited. It has been fun, effortless and a pleasure musically and creative-wise, so I encourage young artistes to link up with someone you have chemistry with.”
She teased upcoming releases including a collaboration with Konshens, and the pop-flavoured track Like You.