Jahvy Ambassador inks deal with Atlantic Records

Producer Jahvy Ambassador recently inked a record deal with Atlantic Records through his label, Tru Ambassador Ent.

"I'm really happy to have this opportunity given to me by such a huge company. I promise my fans this move will be a great one, so look out for what's next," he said.

The deal came after the release of the track Gal Policy with dancehall artiste Kranium. The track is featured on the Soul Survivor rhythm, which also features tracks such as Ocean Waves by Alkaline, Life by Mavado, and Shepherd by Jahmiel.

This new deal now sets up the Kingston-based producer to truly showcase the Tru Ambassador Ent brand in the best light possible.

"The brand means everything to me. Being an ambassador is something I've lived by since I was growing up," he said. With his father as his musical inspiration, he has been involved in music since he was a toddler. He released his first official production in 2012.

Since then, he has worked with a myriad of talented artistes, including Charly Black and Bugle, on productions which vary stylistically. Many of these productions are reggae- and dancehall-based.

"When it comes to the style, it depends on the mood you're in when you're just making music for yourself or your personal preference. Other times, it may be what an artiste requests or a particular vibe you're trying to recreate," Jahvy Ambassador explained.

He has been staying afloat in an ever-evolving industry by not fearing to think outside the box.

"It's about letting your art speak for itself, just simply your independent talent fused with the right connections and protocols. You can never tell what will go mainstream, so it's just important to always put out the quality that matches that," he added.