Nya Luv aims to become a household name

Growing up in St Thomas, Nya Luv aspired to become a recording artiste and would often practise her musical skills at school.

"Music began for me when I started knocking desks with teachers and my classmates, to performing at school functions and participating in social media challenges on Instagram. From there, I was invited to recording studios," Nya Luv recalled.

"I have been involved with music almost all my life but fell deeply in love with music at the age of 16. Losing my grandmother and using music as an outlet for healing, I started to put more time and effort into music making the latest type of music look effortless from sexy, love, and even gangster."

The artiste, given name Tresan Higgins, is from the community of Dalvey. With her aim to become a household name internationally and to win music's biggest prize, the Grammy, Nya Luv has been sharpening her skills to take on the world. Her debut single Heartless was released in December.

"The feedback has been tremendous. So far, we have more than 11,000 views on YouTube in less than three weeks," said Nya Luv.

She said that the inspiration for the song and how the idea for its concept came about.

"A video with gruesome footage from all over the Caribbean, including Jamaica, in the media inspired Heartless. Most of the victims were attacked from behind and I wrote a song based on the emotion I felt," said Nya Luv.